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Fractional
Marketing

Helping tech startups and scale-ups sharpen their focus and figure out their formula for growth.

Working with CEOs who are looking for a proven marketing leader to ensure that their marketing resources will achieve their growth objectives.

Product-Market Fit

Get an objective outsider’s input on your value proposition, market fit and competitive positioning.

Go-to-Market

 If you’re entering a new customer segment or growth phase, you’ll need a go-to-market strategy that optimizes your resources.

Customer Personas

Review your target audience and get an in-depth understanding of your customers’ needs and motivations.

Customer Journey

Analyze your customer journey to reduce friction,  drive conversions, boost retention & increase differentiation.

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Customer Acquisition

Test new approaches for  customer acquisition. Leverage your analytics to discover new growth opportunities.

Marketing Engine

 Build a marketing engine that will scale with you. From marketing automation & lead nurturing workflows to analytics & metrics.

Let’s Talk

 We like to start with a free discovery session to understand your solution and business needs. We offer flexible options to fit the stage you’re at ­­­­­­­­­– from specific projects to fractional leadership. Contact us at info@electriclime.ca